Small fixes. Better websites.
"Six to eight weeks" is what agencies say and what they rarely deliver. Here is what the timeline actually looks like phase by phase, where the delays really come from, and how to keep yours honest.
Read the article"Audit my site" usually means "tell me if something is obviously wrong." A twenty-minute self-audit: five checks, each with a pass signal, that catch the problems costing real…
A pre-launch checklist for a small business website, ordered by what a first visitor hits: content completeness, working forms, speed, and search basics.
The three or four speed checks a small business site owner can run and fix alone: testing with free tools, the images-and-plugins fixes that cover most slowdowns, and the stop…
A focused Moo My Site article about homepage proof points before a small business website redesign, with the reader situation, tradeoffs, examples, and boundaries...
A printable website audit checklist only works if it has the right rows. Here is the full row list for a small business site, a 45-minute worked run, and what to do with the…
Conversion Leak Triage: Find the One Page to Fix First. A focused guide built around conversion leak triage for one enquiry journey ranked by visitor consequence, with an…
Convert a small-business website audit into a focused 30-day plan based on user paths, evidence, ownership, and a measurable follow-up check.
Follow one real visitor path from landing page to contact confirmation and fix the first measurable break. The article includes a worked example, an evidence artifact, source…
A homepage gets clearer when the first screen names who the site helps, what decision the visitor can make, and which proof lowers the risk of taking the next step.
